Retail Class 09 Syllabus

A retailer is one who stocks the manufactured goods and is involved in the act of selling to the final customer or consumer, at a margin of profit. Retailing is the last link that connecting the individual consumer with the manufacturing and distribution chain.

It adds value in terms of bulk breaking and providing a wide variety of goods and services to customers as per their needs.

Subject Specific Skills

Unit Name
1 Introduction to Retail 
2 Receiving and Storage of Goods 
3 Stock Levels in Storage
4 Customer Service

Unit 1: Introduction to Retail

1. State basics of retailing

  1. Meaning of retailing
  2. Function and essential requirements of retailers
  3. Retailer’s services to customers

2. Distinguish between organised and unorganised retailing

  1. Meaning of organised and unorganised retailing
  2. Differences between organised and unorganised retailing

3. Differentiate between store and non-store retailing

  1. Meaning of store and non-store retailing
  2. Classification of store and non-store retailing

4. Identify Indian and global retailers

  1. Meaning of Indian and global retailers
  2. Major player of Indian and global retailers

Unit 2: Receiving and Storage of Goods

1. Classify types of retail goods

  1. Meaning of goods
  2. Types of consumer goods
  3. Give example of consumer and durable goods

2. Select suitable procedure of receiving goods

  1. Describe the receiving procedure
  2. Dispatching stock to stores
  3. Refusal procedure of goods delivered
  4. List out the various check points while receiving goods

3. Store the received goods in suitable places

  1. Meaning and need of storage of goods
  2. Techniques of storage of goods
  3. Precautions for storage of goods
  4. Advantages of various storage techniques
  5. Recording procedure of goods received

4. Demonstrate the process of goods handling

  1. Importance of goods handling
  2. Precautions to be taken while handling goods

5. Operate material handling equipments

  1. Name the types of material handling equipments
  2. Factors affecting selection of equipments

Unit 3: Stock Levels in Storage

1. Identify stock level and maintain proper levels in retail store

  1. Meaning of stock level
  2. Types of stock levels
  3. Need for managing stock level in retail

2. List the documents required for stock handling

  1. Documents for stock receiving
  2. Procedure for checking stock levels
  3. Reporting deviations

3. Select appropriate storage space

  1. Concept of floor plan
  2. Allocation of space
  3. Types of space
  4. Shortage storage space

4. State various types of material handling equipment.

  1. Meaning of handling equipment
  2. Factors affecting selection of equipments
  3. Types of handling equipment in retail store
  4. Functions of the handling equipment in retail store

Unit 4: Customer Service

1. Explain customer needs and customer service

  1. Meaning of consumer and customer
  2. Basic needs of the customer at retail outlet
  3. Customer service concepts
  4. Role of customer service in retail
  5. Elements of customer services
  6. Advantages of customer service

2. Describe effective customer service

  1. Effective customer service
  2. Dealing effectively with customer at retail outlet
  3. Effective ways to build customers rapport

3. Demonstrate the organization standards by appearance and behaviour

  1. Standard set for staff appearance
  2. Precautions taken by male and female staff
  3. Staff behaviour in organization
    1. Dealing with the customer
    2. Dealing with the superior
    3. Dealing with the colleague

4. Identify and confirm customer expectations

  1. Meaning of customer expectation
  2. Identify customer expectation
  3. Customer expectation from retailer
  4. Confirm customer expectation
  5. Respond to customers
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