In the last two decades changes of phenomenal proportion have occurred in the field of Mass Media Studies. Mass Media has taken a quantum leap forward in terms of scale content and convergence. The media experience is an important part of globalization and civil society. The media has become an indispensable part of life at the national and local level. It has become an important factor in shaping young minds.
Unit 1: Introduction of Mass Communication
Unit 2: Evolution of the Media
Evolution of Cinema
Evolution of Television
Site Experiment
Unit 3: Understanding Media
Chapter 1: Media Literacy
Chapter 2: Analysis of Films
Chapter 3: Analysis of TV Programmes
Chapter 4: Content Analysis of Radio Programmes
Chapter 5: Content Analysis of Newspapers and Periodicals
Newspapers
Periodicals
Unit 4: Pre-production Skills