Part B: Vocational Skills

  • Unit 1 - Product
  • Unit 2 - Price Decision
  • Unit 3 - Place Decision: Channels of Distribution
  • Unit 4 - Promotion
  • Unit 5 - Emerging Trends in Marketing

1. Product

  • Meaning & Importance of Product.
  • Classification of Product.
  • Product Life Cycle - Concept & Stages.
  • Role of Packaging & Labeling.

2. Price Decision

  • Meaning and Importance of Price.
  • Factors Affecting Pricing.
  • Types of Pricing.

3. Place Decision: Channels of Distribution

  • Meaning & Importance of Place.
  • Types of Distribution.
  • Factors affecting the choice of Channels of┬áDistribution.
  • Functions of intermediaries.

4. Promotion

  • Meaning & Need of Promotion.
  • Elements of Promotion Mix.
  • Factors affecting the selection of Promotion.

5. Emerging Trends in Marketing

  • Service Marketing.
  • Online Marketing.
  • Social Media Marketing.