Marketing Class 12 Syllabus

Part B: Vocational Skills

• Unit 1 - Product
• Unit 2 - Price Decision
• Unit 3 - Place Decision: Channels of Distribution
• Unit 4 - Promotion
• Unit 5 - Emerging Trends in Marketing

1. Product

• Meaning & Importance of Product.
• Classification of Product.
• Product Life Cycle - Concept & Stages.
• Role of Packaging & Labeling.

2. Price Decision

• Meaning and Importance of Price.
• Factors Affecting Pricing.
• Types of Pricing.

3. Place Decision: Channels of Distribution

• Meaning & Importance of Place.
• Types of Distribution.
• Factors affecting the choice of Channels of Distribution.
• Functions of intermediaries.

4. Promotion

• Meaning & Need of Promotion.
• Elements of Promotion Mix.
• Factors affecting the selection of Promotion.

5. Emerging Trends in Marketing

• Service Marketing.
• Online Marketing.
• Social Media Marketing.