Time: 3 Hours; Marks: 60

1. Product

  • Meaning & Importance of Product.
  • Classification of Product.
  • Product Life Cycle – Concept & Stages.
  • Role of Packaging & Labeling.

2. Price Decision

  • Meaning and Importance of Price.
  • Factors Affecting Pricing.
  • Types of Pricing.

3. Place Decision: Channels of Distribution

  • Meaning & Importance of Place.
  • Types of Distribution.
  • Factors affecting the choice of Channels of Distribution.
  • Functions of intermediaries.

4. Promotion

  • Meaning & Need of Promotion.
  • Elements of Promotion Mix.
  • Factors affecting the selection of Promotion.

5. Emerging Trends in Marketing

  • Service Marketing.
  • Online Marketing.
  • Social Media Marketing.