Time: 3 Hours; Theory: 60 Marks; Practical: 40 Marks

Unit–1: Graphic Design-Multimedia Applications

Chapter–1:

  • Introduction to multimedia.

Chapter–2:

  • Text.

Chapter–3:

  • Still image.

Chapter–4:

  • Video Applications.

Chapter–5:

  • Sound.

Chapter–6:

  • Creating a Multimedia project.

Unit–2: Production Skills

Chapter–1:

  • Project Tour of the campus of a training institute with some practical experience/ observation.

Chapter–2:

  • Project – Non-Fiction.

Unit–3: Selling/Marketing/Exhibiting A Product Through Advertising: The Case Study Approach

Chapter–1: Profile of a Product

  • Product specifications.
  • Targeted.
  • Buyers.

Chapter–2: The Task of Advertising

  • Promotion of product.
  • Drive sales.
  • Build a brand identity.
  • Increase the buzz.

Chapter–3: The Available Media

  • Print-newspapers, magazines, brochures, fliers, sposters.
  • OOH-bill boards kiosks trade shows events.
  • Broadcast advertising – Radio TV Digital Internet + Mobile.
  • 'In film' promos.
  • Celebrity endorsements.
  • Cross promotions.
  • Merchandise.
  • Games (Mobile and computer) Covert advertising.

Chapter–4: Forms of Advertising

  • Product Advertising.
  • Institutional Advertising (Corporate).
  • Social Service - PSA Advocacy Advertising.
  • Comparative Advertising Cooperative Advertising Direct Mail.
  • A Point-of-Purchase Advertising.
  • Informational Advertising.