This course aims to enable you to get absorbed in organized Retail sector. This course will facilitate the students to be industry ready and to meet the employability criteria set by different companies. The students will be prepared enter at different levels of Retail industry by equipping them with thorough understanding of Customer Service areas and equipment handling.
Knowledge of retail marketing mix, brands in the retail industry, product placement and development, pricing alternatives, location options, and the promotion of goods and/or services will be emphasized upon. Application of technology to retail marketing management, e-commerce, international retailing, and customer relationship management will be introduced.