Entrepreneurship Class 12 Term-II Syllabus 2022
The syllabus is divided into four units and the project work. Total marks for theory paper is 35. The units are (iii) Enterprise Marketing (iv) Enterprise Growth Strategies (v) Business Arithmetic (vi) Resource Mobilization.
Exam Structure
| # |
Unit |
Marks |
| 3 |
Enterprise Marketing |
10 |
| 4 |
Enterprise Growth Strategies |
10 |
| 5 |
Business Arithmetic |
5 |
| 6 |
Resource Mobilization |
10 |
| |
Total |
35 |
Unit 3: Enterprise Marketing
- Marketing and Sales Strategy
- Branding, Logo, Tagline
- Promotion Strateg
Unit 4: Enterprise Growth Strategies
- Franchising: Concept, types, advantages, limitations.
- Mergers and Acquisition: Concept, reasons, types.
Unit 5: Business Arithmetic
- Computation of Working Capital
- Inventory Control and EOQ
- Return on Investment (ROI) and Return on Equity (ROE)
Unit 6: Resource Mobilization
- Capital Market - Primary
- Angel Investor: Features
- Venture Capital: Features, funding.