Entrepreneurship Class 12 Term-II Syllabus

The syllabus is divided into four units and the project work. Total marks for theory paper is 35. The units are (iii) Enterprise Marketing (iv) Enterprise Growth Strategies (v) Business Arithmetic (vi) Resource Mobilization.

Exam Structure

# Unit Marks
3 Enterprise Marketing 10
4 Enterprise Growth Strategies 10
5 Business Arithmetic 5
6 Resource Mobilization 10
  Total 35

Unit 3: Enterprise Marketing

  • Marketing and Sales Strategy
  • Branding, Logo, Tagline
  • Promotion Strateg

Unit 4: Enterprise Growth Strategies

  • Franchising: Concept, types, advantages, limitations.
  • Mergers and Acquisition: Concept, reasons, types.

Unit 5: Business Arithmetic

  • Computation of Working Capital
  • Inventory Control and EOQ
  • Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

  • Capital Market - Primary
  • Angel Investor: Features
  • Venture Capital: Features, funding.
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