Entrepreneurship Class 12 Syllabus

The syllabus is divided into 6 units. Total marks for theory paper is 70. The units are (i) Entrepreneurial Opportunities (ii) Entrepreneurial Planning (iii) Enterprise Marketing (iv) Enterprise Growth Strategies (v) Business Arithmetic (vi) Resource Mobilization.

S. No. Unit Marks
1 Entrepreneurial Opportunities 30
2 Entrepreneurial Planning
3 Enterprise Marketing 20
4 Enterprise Growth Strategies
5 Business Arithmetic 20
6 Resource Mobilization
  Total 70

Unit 1: Entrepreneurial Opportunity

Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; Decision making; self confidence.

  • Sensing Entrepreneurial Opportunities
  • Environment Scanning
  • Problem Identification
  • Idea fields
  • Spotting Trends
  • Creativity and Innovation
  • Selecting the Right Opportunity

Unit 2: Entrepreneurial Planning

Competencies: Analytical and critical thinking; personal responsibility; determination; Resourceful; collaboration

  • Forms of business organization - Sole proprietorship, Partnership, Company
  • Business Plan: concept, format.
  • Components: Organisational plan; Operational plan; Production plan; Financial plan; Marketing plan; Human Resource plan

Unit 3: Enterprise Marketing

Competencies: Persistence, Negotiation, Collaboration, Ethical behavior, team spirit;

  • Marketing and Sales Strategy
  • Branding, Logo, Tagline
  • Promotion Strategy

Unit 4: Enterprise Growth Strategies

Competencies: Need for achievement, Initiative, Analytical thinking, risk vs reward, collaboration, synergy, leadership

  • Franchising: Concept and types
  • Franchising: Advantages and limitations to franchisor and franchisee
  • Mergers and Acquisition: Concept, reasons and types
  • Reasons for Mergers and Acquisitions

Unit 5: Business Arithmetic

Competencies: Arithmetic skills, critical analysis, decision making, self-confidence, problem solving.

  • Unit of Sale, Unit Cost for multiple¬†products or services
  • Break even Analysis for multiple products or services
  • Computation of Working Capital
  • Inventory Control and EOQ
  • Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior

  • Capital Market: Concept
  • Primary market: Concept, methods of issue
  • Angel Investor: Features
  • Venture Capital: Features, funding
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