Business Studies Class 12 Syllabus
The syllabus consists of two parts: (A) Principles and Functions of Management (B) Business Finance and Marketing. In total, there are 12 units. Theory paper is of 80 marks and 3 hours duration.
||Principles and Functions of Management
||Nature and Significance of Management
||Principles of Management
||Business Finance and Marketing
Part A: Principles and Functions of Management
Unit I: Nature and Significance of Management
- Management - concept, objectives and importance
- Management as Science, Art and Profession
- Levels of management
- Management functions - planning, organising, staffing, directing and controlling
- Coordination - concept and importance
Unit 2: Principles of Management
- Principles of Management - concept and significance
- Fayol's principles of management
- Taylor's Scientific Management - principles and techniques
Unit 3: Business Environment
- Business Environment - concept and importance
- Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
- Demonetization - concept and features
- Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India
Unit 4: Planning
- Concept, importance and limitations
- Planning process
- Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme
Unit 5: Organising
- Concept and importance.
- Organizing Process.
- Structure of organization - functional and divisional concept. Formal and informal organization - concept
- Delegation: concept, elements and importance.
- Decentralization: concept and importance.
Unit 6: Staffing
- Concept and importance of staffing
- Staffing as a part of Human Resource Management - concept
- Staffing process
- Recruitment process
- Selection - process
- Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
Unit 7: Directing
- Concept and importance
- Elements of Directing
- Motivation - Concept, Maslow's hierarchy of needs; Financial and non-financial incentives
- Leadership - concept, styles - authoritative, democratic and laissez faire
- Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers
Unit 8: Controlling
- Concept and importance
- Relationship between planning and controlling
- Steps in the process of control
Part B: Business Finance and Marketing
Unit 9: Financial Management
- Concept, role and objectives of Financial Management
- Financial decisions: investment, financing and dividend - Meaning and factors affecting them
- Financial planning - concept and importance.
- Capital Structure - concept and factors affecting capital structure
- Fixed and Working Capital - concept and factors affecting their requirements.
Unit 10: Financial Markets
- Financial Markets: Concept, Functions and types
- Money market and its instruments.
- Capital market: : Concept, types (primary and secondary), methods of floatation in the primary market
- Stock Exchange - Meaning, Functions and trading procedure
- Securities and Exchange Board of India (SEBI) - objectives and functions.
Unit 11: Marketing
- Marketing - Concept, functions and philosophies
- Marketing Mix - Concept and elements
- Product - branding, labelling and packaging - Concept
- Price - Concept, Factors determining price
- Physical distribution - concept, components and channels of distribution
- Promotion - Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations
Unit 12: Consumer Protection
- Concept and importance of consumer protection
- The Consumer Protection Act, 2019: Meaning of consumer, Rights and responsibilities of consumers, Who can file a complaint?, Redressal machinery, Remedies available
- Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs)