Course Structure

  Units Marks
Part A Principles and Functions of Management  
1 Nature and Significance of Management 16
2 Principles of Management
3 Business Environment
4 Planning 14
5 Organizing
6 Staffing 20
7 Directing
8 Controlling
Part B Business Finance and Marketing  
9 Financial Management 15
10 Financial Markets
11 Marketing Management 15
12 Consumer Protection
Part C Project Work 20 
  Total 100 

Part A: Principles and Functions of Management

Unit I: Nature and Significance of Management

  • Management - concept, objectives and importance
  • Management as Science, Art and Profession
  • Levels of management
  • Management functions - planning, organising, staffing, directing and controlling
  • Coordination - concept, characteristics and importance

Unit 2: Principles of Management

  • Principles of Management - concept, nature and significance
  • Fayol’s principles of management
  • Taylor’s Scientific Management - principles and techniques

Unit 3: Management and Business Environment

  • Business Environment - concept and importance
  • Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
  • Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.

Unit 4: Planning

  • Concept, importance and limitations
  • Planning process
  • Single use and Standing Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

Unit 5: Organising

  • Concept and importance.
  • Organizing Process.
  • Structure of organization - functional and divisional.
  • Formal and informal organization.
  • Delegation: concept, elements and importance.
  • Decentralization: concept and importance.

Unit 6: Staffing

  • Concept and importance of staffing
  • Staffing as a part of Human Resource Management
  • Staffing process: Recruitment - sources; Selection - process
  • Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Unit 7: Directing

  • Concept and importance
  • Elements of Directing: - Supervision - concept, functions of a supervisor.; - Motivation - Concept, Maslow’s hierarchy of needs; Financial and non-financial incentives.; - Leadership - concept, styles - authoritative, democratic and laissen faire.; - Communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

Unit 8: Controlling

  • Concept, nature and importance
  • Relationship between planning and controlling
  • Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management

  • Concept and objectives of financial management.
  • Financial decisions : investment, financing and dividend and factors affecting.
  • Financial planning - concept and importance.
  • Capital Structure - concept and factors affecting.
  • Fixed and Working Capital - concept and factors affecting their requirements.

Unit 10: Financial Markets

  • Financial Markets: concept and types.
  • Money market and its instruments.
  • Capital market and its types (primary and secondary).
  • Stock Exchange - functions and training procedure. Depository Services and D'mat Account.
  • Securities and Exchange Board of India (SEBI) - objectives and functions.

Unit 11: Marketing Management

  • Marketing - concept and functions.
  • Marketing management philosophies.
  • Marketing Mix - concept
  • Product - concept, branding, labeling and packaging. Price - factors determining price.
  • Physical distribution- concept, channels of distribution: types, choice of channels.
  • Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role.

Unit 12: Consumer Protection

  • Concept and importance of consumer protection.
  • Consumer Protection Act 1986
  • - Meaning of consumer and consumer protection.
  • - Rights and responsibilities of consumers
  • - Who can file a complaint and against whom?
  • - Redressal machinery.
  • - Remedies available.
  • Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs).

Unit 13: Project Work